Kim Kardashian Scales SKIMS into Multi-Billion Dollar Global Retail and Manufacturing Empire 
Kim Kardashian’s pathway from a reality star to a successful businesswoman is truly inspiring. Kim Kardashian is famous for her role in the success of SKIMS, a shapewear and underwear label, being its co-founder and chief creative officer. Kardashian’s work on SKIMS has allowed the brand to become a billion-dollar company, competing with the world’s leading fashion houses.
Kim Kardashian has demonstrated her excellent understanding of management and business in general by launching a multi-million project. Apart from Kim’s exceptional fame and popularity, which she has used to promote her board, the chief creative officer has invested heavily in the product itself. In particular, Kardashian has devoted a lot of time and money to researching innovative fabrics, as well as to perfecting the logistics and distribution chain of the company. Kim Kardashian was able to attract the world’s best fabric manufacturers, thus creating a unique product. SKIMS’ quality has seen demand rise, helping the brand occupy a niche in the world clothing market.
In terms of market expansion, SKIMS has pursued a strategy of not only opening stores in cosmopolitan centers such as New York, Los Angeles, and London but also entering into partnerships with sports organizations, such as the NBA and USA teams, becoming an official underwear sponsor. By entering into such alliances, SKIMS and Kim Kardashian herself increase the brand’s visibility and attractiveness. The clothing company has expanded its markets by relying on celebrities and by investing in developing new products.
Kim Kardashian has developed the most outstanding strategy for a celebrity entrepreneur to evolve from a spokesperson to a corporate leader and to ensure the brand’s continuous growth. Kim Kardashian uses her status to invest in the company’s development and attract top management to the company, thus continuing the work on SKIMS expansion in Asian, European, and Middle East markets. Kim’s skills as a manager and entrepreneur are further highlighted by the fact that the company’s value grows every year, and the prospect of an initial public offering (IPO) is discussed.
